Copywriting Resources ← Copywriting Dean

Copywriting Interview With Joseph Ratliff, Part II 6

Jul

28

2011

Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...

Copywriting Interview With Joseph Ratliff, Part I 3

Jul

27

2011

Local marketing is all the rage lately. Strangely enough, I’ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times. So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global. And ...

Great Copywriting And The 3 B’s 5

May

12

2011

If you want to bust out great copywriting every time you stare at the blank page, you’ve gotta learn the 3 B’s of copywriting. Unfortunately, learning the 3 B’s takes time. I can tell you once, I can tell you twice – but until you practice APPLYING the 3 B’s in your copy… the science-slash-art ...

GeoSurf Lets You Browse For International Clients

Apr

12

2011

Recently I was given the opportunity to check out an interesting new tool with many valuable uses. And I gotta admit, while it’s good for business it’s also just fun to play with. The GeoSurf Toolbar The toolbar is made by a company called BiScience and it’s heavily aimed at online media-buyers who need to ...

Happy Hour Friday 10/22/10

Oct

22

2010

It’s the weekend again! That brings us back to Happy Hour Friday – which I was hesitant to do as I hadn’t made any other posts this week. So I did add another post this morning, check it out: The Shotgun Approach. Great Twitter Follow: Lawton Chiles (@lawton_chiles) Lawton Chiles publishes a valuable advertising blog ...

Copywriting Research Tools For Any Market 3

Oct

13

2010

Recently I was privy to a conversation from a perspective client who had some questions about hiring a copywriter. They asked… “Will he know how to write specifically for my audience?” The answer is almost always “Yes.” My job as a copywriter is to find out who your ideal customer is and discover what makes ...

Copywriting FEVER

Sep

23

2010

Ever had copywriting fever? That’s what I’ve had over the last several months as I’ve been putting out a ton of copy, both for myself and multiple clients. My keyboard is Hot, HOt, HOT! Not only have I been writing like crazy, I’ve also been plugging away at some new software projects that will be ...

CopyBreeze Now Available (James Brausch Called Me Out) 3

Jun

8

2010

Remember James Brausch? I used to mention him on my blog often when he was posting about Internet business regularly. He retired a couple years ago but now appears to be back. I’ve been reading his articles enthusiastically… …so imagine my surprise when he called me out in a blog post. Doh! Apparently he noticed ...

Ryan Healy Asked Me To Give You A Free Gift 2

Apr

26

2010

Last month Ryan Healy asked me if I’d like to share an .mp3 Interview Ken McArthy did with Drayton Bird and Bob Bly. (I am one of thousands who have huge respect for those 3 names.) You can find out more about it and download the MP3 interview here (opt-in required). I wanted to give ...

Stephen Beat A Marketing Team Of 15

Apr

22

2010