Copywriting Tips ← Copywriting Dean

Copywriting Interview With Joseph Ratliff, Part II 6

Jul

28

2011

Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...

Copywriting Interview With Joseph Ratliff, Part I 3

Jul

27

2011

Local marketing is all the rage lately. Strangely enough, I’ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times. So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global. And ...

Copywriting Continuity And The Marketer’s Folly 2

Jul

6

2011

So get this: There’s two goldfish sitting in a tank, right? And one goldfish turns to the other and says, “Do you know how to drive this thing?!” Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study. But the funny thing here, ...

Great Copywriting And The 3 B’s 5

May

12

2011

If you want to bust out great copywriting every time you stare at the blank page, you’ve gotta learn the 3 B’s of copywriting. Unfortunately, learning the 3 B’s takes time. I can tell you once, I can tell you twice – but until you practice APPLYING the 3 B’s in your copy… the science-slash-art ...

Split Test Myths And Statistics

Mar

15

2011

Several years back I created Easy Split Test for marketers who want to improve their sales copy. A split test is where you send one page’s traffic to two pieces of copy and calculate which page converts best. Afterwards you stop showing the loser and begin a new test with the winner and a new ...

The Most Important Letter You’ll Ever Read 1

Mar

10

2011

“The Most Important Letter You’ll Ever Read.” Ya right. Ever read that line in a sales letter? I think it has it’s place. And this isn’t it… “If you’ve ever wanted to go birdwatching in your backyard, then this is the most important letter you’ll ever read.” Could anyone possibly believe that birdwatching is the ...

Are You An Action-Taker?

Mar

7

2011

A few years back I was at Ryan Deiss’ Ultimate List Building Bootcamp, which was amazing. It was the first time I saw Keith Baxter speak and he had me writing notes at warp speed. It was a great presentation on traffic generation and link building. One technique in particular stuck out to me. So ...

A Story Of Two Ranked Videos 2

Mar

2

2011

I’ve been brainstorming how to get my video on the front page of a google search result. And of course one way to do it is to reverse-engineer videos that have already made it. If you search google for “Magic Trick” two videos come up before any page results. Both videos have “Magic Trick” in ...

Booming Businesses In A Struggling Economy 4

Feb

28

2011

Guess which business is a money tree in this struggling economy? The Dollar Tree. Their profits were up 20% last quarter. And their largest growing demographic is income earners of $100,000+. People are changing their spending habits. They’re looking for bargains. They’re saving. All of their shopping decisions are being looked at through a new ...

Copywriter Pinpoints Who’s Best To Trust

Feb

23

2011

Tim Ferris recently wrote “The Four Hour Body.” It’s title was modeled after the best-selling book, “The Four Hour Work Week.” Two non-fiction books, on completely different topics, and yet the same author. What makes Tim qualified to write these two non-fiction books with such large scope? Well, first, Tim’s work was fitness related so ...