Rock ‘n’ Roll used to be music of the devil. Now those same Little Richard tracks from the ’50’s seem pretty tame compared to what we see on music television. Seems that sins of the past can become mainstream. And I’ve noticed 3 “email sins” that have made the move to acceptable mainstream practices. Just ...

Step 3 of 7 Steps To A Successful Squeeze Page is adding an animated video that starts automatically. You can create this at SitePal, but you need to write your own audio script. What should your audio script say? I’ll be testing different strategies in the future, but this script helped balloon the conversion rate ...

If you’re going to sell a product online, it’s often smart to get your visitor’s email address before sending them to the sales letter. This gives you the benefit of emailing the visitor in the future with links to the sales letter, alternate sales letters, and maybe to someone else’s sales page through an affiliate ...

There’s an inevitable question most business owners face when setting up a new product site… Should you make the main page a squeeze page or send them directly to the sales letter. A squeeze page captures the visitor’s email so you can send follow up emails to try and make the sale more than once. ...