How Trained Military Snipers Would Launch A New Offer

Now that’s a snazzy blog title. Let me explain what it’s all about. Recently on a marketing forum I was in a discussion with other copywriters about how the economy has changed certain behaviors of clients. One thing we notice is that clients are being a lot more careful with their money. GOOD. If you’re ...

How To Attack Any Niche Starting With A Squeeze Page 3

Are you thinking about diving head first in to a new niche? Then here’s some well timed advice. Start small, and grow. That’s my preferred method. Another method would be to throw your life savings at a market before you know if you can make it profitable. Yikes! I don’t think so. Instead start small ...

Living In Email Sin And Loving It 9

Rock ‘n’ Roll used to be music of the devil. Now those same Little Richard tracks from the ’50’s seem pretty tame compared to what we see on music television. Seems that sins of the past can become mainstream. And I’ve noticed 3 “email sins” that have made the move to acceptable mainstream practices. Just ...

Faux Copywriters Vs. Pro Copywriters 8

I recently was reminded of a quote from Michel Fortin that I blogged about once before. In one line, he sums up the problem with many of the new copywriters sprouting up on the web: “The biggest error that most people commit when they write copy is that they try to be clever, trying to ...

How To Find A Quality Domain Name For Your Site. 16

Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time. So I wanted to share with you how I, as a copywriter, find the perfect domain name. Pretty much every word in the dictionary is taken. There ...

Secrets To A Champagne Product Launch 4

If you want to start a successful online business, here’s what you need to do… Create A Product 3 Quick Ways To Judge Your New Product Idea Create A Squeeze Page Should You Use A Squeeze Page? 7 Steps To A Successful Squeeze Page Ballooning Squeeze Page Conversions With Winning Audio Scripts Send Traffic To ...

Ballooning Squeeze Page Conversions With Winning Audio Scripts 4

Step 3 of 7 Steps To A Successful Squeeze Page is adding an animated video that starts automatically. You can create this at SitePal, but you need to write your own audio script. What should your audio script say? I’ll be testing different strategies in the future, but this script helped balloon the conversion rate ...

7 Steps To A Successful Squeeze Page 7

If you’re going to sell a product online, it’s often smart to get your visitor’s email address before sending them to the sales letter. This gives you the benefit of emailing the visitor in the future with links to the sales letter, alternate sales letters, and maybe to someone else’s sales page through an affiliate ...

Should You Use A Squeeze Page? 3

There’s an inevitable question most business owners face when setting up a new product site… Should you make the main page a squeeze page or send them directly to the sales letter. A squeeze page captures the visitor’s email so you can send follow up emails to try and make the sale more than once. ...