Apparently I found a new way to rise in the search engine rankings. And it’s probably the easiest method I’ve ever used.
Step away from your blog for 3-4 months and let Google do it’s thing.
For the term “Copywriting” I’ve gone from about 450 to about 90 since I’ve let the blog sit.
That’s a 360 spot jump. So is this the lesson? Should you stop posting to your blog for 3-4 months.
Of course not, but I think there is a good lesson here.
First of all, I’m guessing the reason I fell so far (to 450) in the first place is that Google had discovered duplicate content from this blog and stephensblog.com, where I used to post.
So I deleted all duplicate content… and I think that hurt me even more. Now content Google HADNT yet discovered was duplicate content was simply disappearing from my site.
So I think Google was dropping my domain in the rankings until I stopped making changes and the site was properly indexed again.
The lesson there is… be CAREFUL on editing your site content.
Google’s job is to lead visitors to good content. And if Google finds they’re sending visitors to deleted pages, my guess is they’re going to take that seriously and punish your domain for a while.
If you’re going to reorganize your site, you should edit established pages instead of deleting them off your server all together.