Guess which business is a money tree in this struggling economy?
The Dollar Tree. Their profits were up 20% last quarter. And their largest growing demographic is income earners of $100,000+.
People are changing their spending habits. They’re looking for bargains. They’re saving.
All of their shopping decisions are being looked at through a new lens.
And that includes your offer. So here’s what you can take away from this…
1) Test your prices. Both higher and lower, but make sure you test your prices. The prices that worked 3-4 years ago could be a thing of the past for years to come.
2) Make sure to hire a copywriter that knows how to paint your product as a no-brainer purchase in a recession. It takes more than it used to – and your biggest competitor isn’t another product, it’s buying nothing at all.