Business Tips ← Copywriting Dean ← Page 3

Successful Entrepreneur Traits 4

Feb

8

2011

When I was 17 I called my state and asked if I was too young to get a business license. They said I was old enough, I got my first business license for “Hungry Dinosaur Creations” and started making some extra cash. Another successful entrepreneur trait? You bet. We often start young. In fact, at ...

Tabitha’s Salon Takeover And Kitchen Nightmares 4

Feb

3

2011

Let’s just start with this. I’m not a big fan of watching a ton of television. And lately I’ve been enjoying reading “The Four Hour Body,” “1491” and “End The Fed.” But there are a few good TV shows that I’ve noticed lately. I mentioned a few posts back that I just watched my first ...

More Personal Productivity Cheats

Feb

1

2011

Time for some more personal productivity cheats. Because the best personal productivity cheats are new ones, I have quite a few of them that have helped me out. The first one has gotten me over some huge mental blocks in the past. Some tasks, usually unfamiliar tasks, just seem to repel me from getting started. ...

The 2nd Best Personal Productivity Cheat 3

Jan

26

2011

To understand the 2nd best personal productivity cheat, you have to understand the first one. And yes, I realize that highlighting the 2nd productivity cheat first seems wrong. But you’ll understand in a moment. The best personal productivity cheat is to measure. Measure your productivity and compare it against the different cheats you implement. Measure ...

Copywriter Explodes His Business… None Injured 3

Nov

18

2010

What I’m about to share will make other copywriters grin. It involves a topic every copywriter experiences. But first, let me share a story. Last Monday I changed the PHP code on my application form. You know, the form people fill out when they wish to hire me. It was a small change, so I ...

Copywriting Proof: Beyond Testimonials 3

Nov

11

2010

When legendary ad man Claude Hopkins applied to work for Swift & Company behind 105 other applicants, he knew he needed to make an impression. He immediately asked other Chicago ad men to personally write Swift & Co and let them know what they thought of Claude Hopkins. That’s social proof, and much like you’d ...

My #1 Tip For Instantly Boosting Conversion Rates

Nov

3

2010

Want my #1 tip for instantly boosting conversion rates? I gave it to Ryan Healy a couple of years back, and I’ll give it to you in just a moment. I was reminded of the #1 conversion boosting tip when I read this on Terry Dean’s blog… “Any experienced marketer can tell you that it’s ...

Ready Spaghetti 3

Oct

27

2010

How do you know if spaghetti is ready? Throw it against a wall and see if it sticks. Do you have to be an expert chef to do that? Not at all, being a complete beginner is good enough. You don’t have to spend years cooking or sign up for culinary school before you know ...

Happy Hour Friday 10/22/10

Oct

22

2010

It’s the weekend again! That brings us back to Happy Hour Friday – which I was hesitant to do as I hadn’t made any other posts this week. So I did add another post this morning, check it out: The Shotgun Approach. Great Twitter Follow: Lawton Chiles (@lawton_chiles) Lawton Chiles publishes a valuable advertising blog ...

The Shotgun Approach 1

Oct

22

2010

While reviewing “A New Approach” I noticed I used the term “Shotgun Approach” in a negative light. I pointed out that when bringing a new product to the market, liberally spending big bucks all at once on a large ad campaign is the wrong approach. It is certainly the wrong approach if you’re watching your ...