Recently I was privy to a conversation from a perspective client who had some questions about hiring a copywriter. They asked… “Will he know how to write specifically for my audience?” The answer is almost always “Yes.” My job as a copywriter is to find out who your ideal customer is and discover what makes ...
Please, don’t call a doctor just yet. Sure, I may be the last person you expected to downplay the role of testing in copywriting. After all, I’m the copywriter who tests before, during and after writing copy for clients. And EVEN I am a bit hesitant to say this publicly, as I do think more ...
In Affiliate Copywriting 101 I taught how to warm your visitors up to the product sales page. If that worked, then after the visitor read your awesome copy he clicked on over to the sales page and bought. YES! If you didn’t collect your visitor’s email address, that was your only shot. So hopefully it ...
Want a quick nice little boost to your monthly income? I think affiliate products are the best way to go. Affiliate products are a great way to explore a niche and see if it’s viable. They’re also great to use as a “filler” product as you create your own or as you attempt to get ...
Apparently I found a new way to rise in the search engine rankings. And it’s probably the easiest method I’ve ever used. Step away from your blog for 3-4 months and let Google do it’s thing. For the term “Copywriting” I’ve gone from about 450 to about 90 since I’ve let the blog sit. That’s ...
Today we have a guest post from Mike Williams. And it’s fantastic. Make sure to read all the way down to the crazy dancing guy who inspires an entire crowd to get off their feet. When I was 8 years old, I decided to boycott McDonald’s. A little differentiation to, you know, set myself apart ...
Are you thinking about diving head first in to a new niche? Then here’s some well timed advice. Start small, and grow. That’s my preferred method. Another method would be to throw your life savings at a market before you know if you can make it profitable. Yikes! I don’t think so. Instead start small ...
Thanks to a readers tip I decided to try turning on my dead laptop the other day, and it worked! It behaves a little strangely, but having the opportunity to go back and save the files I almost lost is pretty cool. Those files include a ton of music that iTunes would not have let ...
If you’ve ever pictured yourself sipping a Corona on a beach in the Caribbean while dollars are popping in to your bank account… then you have definitely dreamed of the Internet lifestyle. But are you really trying to live it? One way to live the Internet lifestyle is to stay MOBILE. Which means you can ...
Rock ‘n’ Roll used to be music of the devil. Now those same Little Richard tracks from the ’50’s seem pretty tame compared to what we see on music television. Seems that sins of the past can become mainstream. And I’ve noticed 3 “email sins” that have made the move to acceptable mainstream practices. Just ...