Business Tips ← Copywriting Dean ← Page 6

7 Steps To A Successful Squeeze Page 7

Feb

1

2010

If you’re going to sell a product online, it’s often smart to get your visitor’s email address before sending them to the sales letter. This gives you the benefit of emailing the visitor in the future with links to the sales letter, alternate sales letters, and maybe to someone else’s sales page through an affiliate ...

Should You Use A Squeeze Page? 3

Jan

29

2010

There’s an inevitable question most business owners face when setting up a new product site… Should you make the main page a squeeze page or send them directly to the sales letter. A squeeze page captures the visitor’s email so you can send follow up emails to try and make the sale more than once. ...

Get 139 Links To Your Site Overnight 5

Jan

28

2010

Want 139 new links pointing to your site, for free? Then link to my blog from your blog’s sidebar or blog roll. Between my WP control panel and stats programs I’ll be sure to see the link, and I’ll reciprocate by putting you in my blog’s sidebar. This site has 139 pages listed in Google, ...

How To Write Like A Copywriter 2

Jan

27

2010

Ever visited a long copy sales page and noticed how LONG it was? If so, there’s a good chance it was the poor quality of copy that tipped you off and not the length. Long copy can be a BREEZE to read when skillfully written. And poorly written copy can feel like a waterless hike ...

My Favorite Marketers 2

Jan

18

2010

I think I’ve discovered what makes my favorite marketers my favorites. Two of my loves as a kid were business and computers. (And here I am!) I got started early on Computers. And my first experience wasn’t with Windows, it was with DOS and the BASIC programming language. It taught me the “basics” of programming. ...

Test These 10 Small Tweaks To Boost Conversion 11

Dec

8

2009

If you’re not currently testing your sales copy, get on it! I suggest either using Easy Split Test, Google Analytics or, my favorite, Muvar which comes free as a bonus at this link. Then try setting up these quick 10 tests. 1. Try removing your PS’s or applying my rules to your PS’s. 2. Try ...

5 Ways To Grow Your Twitter Followers From Your Blog 7

Sep

23

2009

1. Put a Free Twitter icon in your blog’s header, sidebar or both. 2. Write articles about Twitter like these: Should You Be On Twitter? Two Ways Twitter Surpasses Blogging, and How To Use Twitter With Your Business. 3. Each time you mention Twitter in a blog post, link to your Twitter ID. 4. If ...

Conversion Rates Are Relative 6

Apr

14

2009

Recently I was hired to do a rewrite for a client’s sales copy that wasn’t converting. Before I got started I decided to set up tracking software to see how his copy was converting… AND see where his traffic was coming from. Remember, last month I wrote a post about how traffic sources affect conversions. ...

Email Sucks. 10

Apr

1

2009

OK, I don’t mean it. (Not entirely anyway, I’ll explain in a minute.) Email is obviously great for communicating and has brought the world much closer together… (Quick question, when was the last time you hand wrote someone a letter and sent it postal mail? I was probably 6.) …but it does have it’s problems. ...

Optimize Your Blog For Maximum Profit, My Interview With Robert Plank 6

Feb

24

2009

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...