Copywriting Heads Up ← Copywriting Dean ← Page 3

Building A Copywriting Swipe File 6

Feb

5

2010

Many copywriters advise that you keep a swipe file. Meaning that you keep a collection of high quality advertisements to study and get ideas from when writing your own copy. There are ways to collect an awesome set of offline advertisments… and one way is to BUY products from successful offline mailers. But frankly I’ve ...

Ed Charkow Testimonial

Feb

5

2010

Ed Charkow filled out an application to write sales copy for a $197 product. I liked the service they were offering and took them up on the offer. After the project Ed left me this testimonial: “…9 Hours To Pay Off The Sales Letter…” “Stephen did such a rotten job for us it took all ...

Rhen Khong Testimonial

Feb

3

2010

Veteran affiliate Rhen Khong filled out an application at CopyProductions.com. I accepted his application and wrote a sales piece for an affiliate product he was promoting. More than a year later he left me this testimonial. Stephen Beat A Marketing Team Of Over 15 People “Stephen wrote a piece for me last year that was ...

Shawn Pringle Testimonial

Feb

2

2010

I met Shawn Pringle at Jim Edwards’ Bootcamp in Atlanta. After chatting for a bit he decided to hire me to write sales copy. I put my new copy to the test against the previous copy and we saw sales instantly double. “Boosted My Conversion Rate Substantially…” “Not only is Stephen a great copywriter that ...

Copy Breeze, The WYSIWYG Killer

Jan

22

2010

Finally, the WYSIWYG Killer has a name. “Copy Breeze” won out over several other choices… partially because it was one of the few choices with an available domain name… and mostly because it makes writing copy a breeze. No doubt about it. The copywriting method can change from copywriter to copywriter, but the consensus is ...

The WYSIWYG Killer Is Ready, Free Copies Go Out Next Week 4

Jan

20

2010

Some of you may may know that I stopped writing copy in WYSIWYG editors more than a year ago. Dreamweaver and other popular programs for creating webpages drive me NUTS. They always seem to disagree with what I’m asking them to do. They try to create CSS styles that are beyond ugly. Speaking of ugly, ...

Free Stuff… You Can Have It

Jan

19

2010

In the very near future I’m going to be giving out a bunch of free stuff 🙂 And while I’m being vague by calling it “stuff,” I’d be excited if I were you. In between copy projects I’ve been creating new software to help me write copy, generate traffic and run my copywriting business. You ...

Happy Birthday To Me 2

Dec

3

2009

Hey! It’s my birthday today and I’m 27. My birthday, December 3rd, happens to fall on a date that would make it very easy to run a promotion. ( 12/3, easy as 12-3, something like that =) But instead of selling you something today, I’m just going to give it away. You can get it ...

Test Results: SCREAMING For Attention! 3

Nov

13

2009

When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...

Optimize Your Blog For Maximum Profit, My Interview With Robert Plank 6

Feb

24

2009

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...