Many copywriters advise that you keep a swipe file. Meaning that you keep a collection of high quality advertisements to study and get ideas from when writing your own copy. There are ways to collect an awesome set of offline advertisments… and one way is to BUY products from successful offline mailers. But frankly I’ve ...
Ed Charkow filled out an application to write sales copy for a $197 product. I liked the service they were offering and took them up on the offer. After the project Ed left me this testimonial: “…9 Hours To Pay Off The Sales Letter…” “Stephen did such a rotten job for us it took all ...
Veteran affiliate Rhen Khong filled out an application at CopyProductions.com. I accepted his application and wrote a sales piece for an affiliate product he was promoting. More than a year later he left me this testimonial. Stephen Beat A Marketing Team Of Over 15 People “Stephen wrote a piece for me last year that was ...
I met Shawn Pringle at Jim Edwards’ Bootcamp in Atlanta. After chatting for a bit he decided to hire me to write sales copy. I put my new copy to the test against the previous copy and we saw sales instantly double. “Boosted My Conversion Rate Substantially…” “Not only is Stephen a great copywriter that ...
Finally, the WYSIWYG Killer has a name. “Copy Breeze” won out over several other choices… partially because it was one of the few choices with an available domain name… and mostly because it makes writing copy a breeze. No doubt about it. The copywriting method can change from copywriter to copywriter, but the consensus is ...
Some of you may may know that I stopped writing copy in WYSIWYG editors more than a year ago. Dreamweaver and other popular programs for creating webpages drive me NUTS. They always seem to disagree with what I’m asking them to do. They try to create CSS styles that are beyond ugly. Speaking of ugly, ...
In the very near future I’m going to be giving out a bunch of free stuff 🙂 And while I’m being vague by calling it “stuff,” I’d be excited if I were you. In between copy projects I’ve been creating new software to help me write copy, generate traffic and run my copywriting business. You ...
Hey! It’s my birthday today and I’m 27. My birthday, December 3rd, happens to fall on a date that would make it very easy to run a promotion. ( 12/3, easy as 12-3, something like that =) But instead of selling you something today, I’m just going to give it away. You can get it ...
When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...
The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...