Copywriting Heads Up ← Copywriting Dean ← Page 4

The Postcard Arrived… 2

Jan

29

2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services. Well it finally showed up yesterday. It took a LONG time… …because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” Instead of 4-5 ...

Should You Be On Twitter? Two Ways Twitter Surpasses Blogging. 8

Jan

28

2009

The other day James Brausch asked via Twitter: Someone tell me why I should twitter in addition to blogging at JamesBrausch.com | 23 days ago from web Good question. Here’s why I twitter… List Building In some ways, twitter is just another way to keep in contact with your visitors/customers. There’s postal mail, phone, email, ...

My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)

Jan

14

2009

Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients. The posts below reveal the questions I ask and why: My Copywriting Questionnaire, Question #1 My Copywriting Questionnaire, Questions #2 And #3 My Copywriting Questionnaire, Questions #4, #5 ...

My Copywriting Questionnaire, Question #10

Jan

7

2009

In the last entry we talked a lot about believability and proof. And we mentioned testimonials. Testimonials are a huge source of proof. Hence the last question in my questionnaire. 10) Finally, send me every testimonial you got! With most clients who have an established product, this isn’t a problem. They usually have been collecting ...

My Copywriting Questionnaire, Question #9

Jan

5

2009

My first thought was, “Woah, that’s a good question.” A top Internet marketing guru was interviewing me before deciding to hire me. He hit me with a seemingly simple question… that still stopped me in my tracks. It went something like this… “What’s the most important component of writing copy?” Woah. I’d honestly never thought ...

My Copywriting Questionnaire, Question #8

Dec

23

2008

Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer. Price points are easy to come up with. The headline takes a lot of work… but that’ll come from my research. The offer is something you need to team up and strategize with ...

Ryan Healy, The Interview 4

Dec

18

2008

That was a close one. Remember when I lost all my blog posts last month? Well I tried to get as many of the valuable posts back as I could from Google’s cache. One post that I didn’t find the first time around was an awesome interview I did with Ryan Healy. I was reminded ...

My Copywriting Questionnaire, Questions #2 and #3

Dec

16

2008

When writing copy, you’re not selling a product/service so much as you’re selling a solution. A solution that solves a problem or fulfills a desire. So instead of asking something silly like, “What’s your product?”, I ask about the major benefit. And that’s question #2 on my questionnaire: “2) In one or two sentences only, ...

My Copywriting Questionnaire, Question #1 3

Dec

15

2008

The sales letter was good. It was more than good, it rocked. Michel Fortin was my copywriting coach at the time, he didn’t have anything to add. It was ready to give to the client. The client was a big name guru you’ve probably heard of. And he hated it. He changed it quite a ...