Copywriting Resources ← Copywriting Dean ← Page 2

Faux Copywriters Vs. Pro Copywriters 8

Feb

24

2010

I recently was reminded of a quote from Michel Fortin that I blogged about once before. In one line, he sums up the problem with many of the new copywriters sprouting up on the web: “The biggest error that most people commit when they write copy is that they try to be clever, trying to ...

Secrets To A Champagne Product Launch 4

Feb

12

2010

If you want to start a successful online business, here’s what you need to do… Create A Product 3 Quick Ways To Judge Your New Product Idea Create A Squeeze Page Should You Use A Squeeze Page? 7 Steps To A Successful Squeeze Page Ballooning Squeeze Page Conversions With Winning Audio Scripts Send Traffic To ...

Recommended Products 2

Feb

8

2010

Check out these 4 products I’ve personally checked out and love… Productivity Engineering Internet Business Box The Secrets of a 10% Conversion Rate! Make Money “One Bite At A Time” All 4 of them are worth at least double the asking price, so I decided to see if I could highlight them here. Each product ...

Building A Copywriting Swipe File 6

Feb

5

2010

Many copywriters advise that you keep a swipe file. Meaning that you keep a collection of high quality advertisements to study and get ideas from when writing your own copy. There are ways to collect an awesome set of offline advertisments… and one way is to BUY products from successful offline mailers. But frankly I’ve ...

How To Write Like A Copywriter 2

Jan

27

2010

Ever visited a long copy sales page and noticed how LONG it was? If so, there’s a good chance it was the poor quality of copy that tipped you off and not the length. Long copy can be a BREEZE to read when skillfully written. And poorly written copy can feel like a waterless hike ...

Test Results: SCREAMING For Attention! 3

Nov

13

2009

When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...

Optimize Your Blog For Maximum Profit, My Interview With Robert Plank 6

Feb

24

2009

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...

The Postcard Arrived… 2

Jan

29

2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services. Well it finally showed up yesterday. It took a LONG time… …because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” Instead of 4-5 ...

My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)

Jan

14

2009

Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients. The posts below reveal the questions I ask and why: My Copywriting Questionnaire, Question #1 My Copywriting Questionnaire, Questions #2 And #3 My Copywriting Questionnaire, Questions #4, #5 ...

Sending Postcards To Advertise Your Product Or Services 3

Jan

12

2009

I just checked the mail and it didn’t come today, but it’ll get here soon. The order was fulfilled on Saturday, and I’m not sure where it’s mailing from… but it shouldn’t be longer than a few days. What am I waiting for? I sent a postcard to myself via Click2Mail.com. I wanted to make ...