Copywriting Tips ← Copywriting Dean ← Page 3

Ready Spaghetti 3

Oct

27

2010

How do you know if spaghetti is ready? Throw it against a wall and see if it sticks. Do you have to be an expert chef to do that? Not at all, being a complete beginner is good enough. You don’t have to spend years cooking or sign up for culinary school before you know ...

Happy Hour Friday 10/22/10

Oct

22

2010

It’s the weekend again! That brings us back to Happy Hour Friday – which I was hesitant to do as I hadn’t made any other posts this week. So I did add another post this morning, check it out: The Shotgun Approach. Great Twitter Follow: Lawton Chiles (@lawton_chiles) Lawton Chiles publishes a valuable advertising blog ...

The Shotgun Approach 1

Oct

22

2010

While reviewing “A New Approach” I noticed I used the term “Shotgun Approach” in a negative light. I pointed out that when bringing a new product to the market, liberally spending big bucks all at once on a large ad campaign is the wrong approach. It is certainly the wrong approach if you’re watching your ...

Copywriting Research Tools For Any Market 3

Oct

13

2010

Recently I was privy to a conversation from a perspective client who had some questions about hiring a copywriter. They asked… “Will he know how to write specifically for my audience?” The answer is almost always “Yes.” My job as a copywriter is to find out who your ideal customer is and discover what makes ...

Copywriter Bonks His Head, Loses Faith In Testing 10

Oct

4

2010

Please, don’t call a doctor just yet. Sure, I may be the last person you expected to downplay the role of testing in copywriting. After all, I’m the copywriter who tests before, during and after writing copy for clients. And EVEN I am a bit hesitant to say this publicly, as I do think more ...

Affiliate Copywriting 102

Sep

30

2010

In Affiliate Copywriting 101 I taught how to warm your visitors up to the product sales page. If that worked, then after the visitor read your awesome copy he clicked on over to the sales page and bought. YES! If you didn’t collect your visitor’s email address, that was your only shot. So hopefully it ...

Affiliate Copywriting 101 2

Sep

28

2010

Want a quick nice little boost to your monthly income? I think affiliate products are the best way to go. Affiliate products are a great way to explore a niche and see if it’s viable. They’re also great to use as a “filler” product as you create your own or as you attempt to get ...

Copywriting FEVER

Sep

23

2010

Ever had copywriting fever? That’s what I’ve had over the last several months as I’ve been putting out a ton of copy, both for myself and multiple clients. My keyboard is Hot, HOt, HOT! Not only have I been writing like crazy, I’ve also been plugging away at some new software projects that will be ...

New Way To Rise In The Search Engines? 4

Sep

21

2010

Apparently I found a new way to rise in the search engine rankings. And it’s probably the easiest method I’ve ever used. Step away from your blog for 3-4 months and let Google do it’s thing. For the term “Copywriting” I’ve gone from about 450 to about 90 since I’ve let the blog sit. That’s ...

How To Attack Any Niche Starting With A Squeeze Page 3

Apr

22

2010

Are you thinking about diving head first in to a new niche? Then here’s some well timed advice. Start small, and grow. That’s my preferred method. Another method would be to throw your life savings at a market before you know if you can make it profitable. Yikes! I don’t think so. Instead start small ...