Copywriting Tips ← Copywriting Dean ← Page 4

Living In Email Sin And Loving It 9

Mar

23

2010

Rock ‘n’ Roll used to be music of the devil. Now those same Little Richard tracks from the ’50’s seem pretty tame compared to what we see on music television. Seems that sins of the past can become mainstream. And I’ve noticed 3 “email sins” that have made the move to acceptable mainstream practices. Just ...

How Traffic Sources Affect Conversions 5

Mar

3

2010

Recently I’ve seen a few copywriters guarantee a specific conversion rate, without knowing ANYTHING about the project in advance. Hmm… To me this shows the copywriter is a novice. It’s just impossible to do. Look what the famous copywriter, Bob Bly had to say about it… “4-Do not promise your copy will generate a specific ...

Faux Copywriters Vs. Pro Copywriters 8

Feb

24

2010

I recently was reminded of a quote from Michel Fortin that I blogged about once before. In one line, he sums up the problem with many of the new copywriters sprouting up on the web: “The biggest error that most people commit when they write copy is that they try to be clever, trying to ...

Ballooning Squeeze Page Conversions With Winning Audio Scripts 4

Feb

9

2010

Step 3 of 7 Steps To A Successful Squeeze Page is adding an animated video that starts automatically. You can create this at SitePal, but you need to write your own audio script. What should your audio script say? I’ll be testing different strategies in the future, but this script helped balloon the conversion rate ...

Building A Copywriting Swipe File 6

Feb

5

2010

Many copywriters advise that you keep a swipe file. Meaning that you keep a collection of high quality advertisements to study and get ideas from when writing your own copy. There are ways to collect an awesome set of offline advertisments… and one way is to BUY products from successful offline mailers. But frankly I’ve ...

Clixsense – Penny Traffic That Converts 5

Feb

2

2010

Recently I discovered a traffic source that can send thousands of visitors to your site for a penny each. It’s from a site called ClixSense. And that’s an affiliate link, because I highly recommend this service. Penny traffic is known for being POOR QUALITY and can kill a conversion rate. But because it’s so cheap ...

7 Steps To A Successful Squeeze Page 7

Feb

1

2010

If you’re going to sell a product online, it’s often smart to get your visitor’s email address before sending them to the sales letter. This gives you the benefit of emailing the visitor in the future with links to the sales letter, alternate sales letters, and maybe to someone else’s sales page through an affiliate ...

Should You Use A Squeeze Page? 3

Jan

29

2010

There’s an inevitable question most business owners face when setting up a new product site… Should you make the main page a squeeze page or send them directly to the sales letter. A squeeze page captures the visitor’s email so you can send follow up emails to try and make the sale more than once. ...

Get 139 Links To Your Site Overnight 5

Jan

28

2010

Want 139 new links pointing to your site, for free? Then link to my blog from your blog’s sidebar or blog roll. Between my WP control panel and stats programs I’ll be sure to see the link, and I’ll reciprocate by putting you in my blog’s sidebar. This site has 139 pages listed in Google, ...

How To Write Like A Copywriter 2

Jan

27

2010

Ever visited a long copy sales page and noticed how LONG it was? If so, there’s a good chance it was the poor quality of copy that tipped you off and not the length. Long copy can be a BREEZE to read when skillfully written. And poorly written copy can feel like a waterless hike ...