Copywriting Tips ← Copywriting Dean ← Page 5

Hire A Copywriter? Here’s How To Decide…

Jan

26

2010

It’s time to issue a warning… If you’re too close to your product or service, you may not be capable of writing fantastic sales copy to sell it. Why? Because good sales copy sells a SOLUTION not a product. If you’re in love with your product, it’s a natural tendency to talk about all the ...

My Favorite Marketers 2

Jan

18

2010

I think I’ve discovered what makes my favorite marketers my favorites. Two of my loves as a kid were business and computers. (And here I am!) I got started early on Computers. And my first experience wasn’t with Windows, it was with DOS and the BASIC programming language. It taught me the “basics” of programming. ...

Test These 10 Small Tweaks To Boost Conversion 11

Dec

8

2009

If you’re not currently testing your sales copy, get on it! I suggest either using Easy Split Test, Google Analytics or, my favorite, Muvar which comes free as a bonus at this link. Then try setting up these quick 10 tests. 1. Try removing your PS’s or applying my rules to your PS’s. 2. Try ...

Test Results: SCREAMING For Attention! 3

Nov

13

2009

When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...

Conversion Rates Are Relative 6

Apr

14

2009

Recently I was hired to do a rewrite for a client’s sales copy that wasn’t converting. Before I got started I decided to set up tracking software to see how his copy was converting… AND see where his traffic was coming from. Remember, last month I wrote a post about how traffic sources affect conversions. ...

Email Sucks. 10

Apr

1

2009

OK, I don’t mean it. (Not entirely anyway, I’ll explain in a minute.) Email is obviously great for communicating and has brought the world much closer together… (Quick question, when was the last time you hand wrote someone a letter and sent it postal mail? I was probably 6.) …but it does have it’s problems. ...

Optimize Your Blog For Maximum Profit, My Interview With Robert Plank 6

Feb

24

2009

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...

Hidden Treasures In The P.S. 3

Feb

5

2009

Once when I was a little boy trying on shoes at the mall, the sales lady slipped a shoe on my foot and asked me to tie the laces. I was pretty young. And very happy that I had learned to tie laces. So I tied them proudly, but apparently not well enough. The lady ...

The Postcard Arrived… 2

Jan

29

2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services. Well it finally showed up yesterday. It took a LONG time… …because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” Instead of 4-5 ...

My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)

Jan

14

2009

Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients. The posts below reveal the questions I ask and why: My Copywriting Questionnaire, Question #1 My Copywriting Questionnaire, Questions #2 And #3 My Copywriting Questionnaire, Questions #4, #5 ...