It’s Saturday, which means it’s time to wind down and enjoy life. I live in the Pacific Northwest. There’s a place not too far from here that makes it really easy to enjoy life. And it’s REALLY easy with the right company. It’s the Columbia Gorge. Thomas Jefferson sent Lewis & Clark to go find ...

One year ago today President Obama was inaugurated. I wasn’t too excited. Although I wouldn’t have been excited if his opponent would have won either. I wrote a letter to the President called, “Dear Barack Obama, From I Don’t Give A Damn.” I criticized Barack for straying from our founding documents, attempting to take away ...

You made it! Thanks for letting me stay in touch with you. I’ll be emailing you a handful of times each week for as long as you’re interested in receiving my emails. (Seriously, if you stop reading my emails my autoresponder will automatically suspend your subscription.) So I do hope you’ll actively read my messages ...

Aspiring copywriters, you’re getting it wrong! The P.S. is a widely known tactic when writing a sales letter. I’ve done countless copy critiques for product owners who write their own copy… and they almost always have a P.S. What that usually means is that they’ve seen others doing it and assume it works. Is that ...

Thanks for requesting updates for my blog! But you’re not done. A confirmation email is being sent to your inbox right now. When you confirm, not only will you stay updated, I’ll give you my Split Test software free! I post often so you should be hearing from me soon. You’ll find copywriting tips, money ...