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Glenn Beck’s Flawless Business Strategy

Feb

24

2011

Let’s see if we can talk Glenn Beck without bringing politics in to it. The guy knows how to make money. He seems to be monetizing in every way possible… television, radio, live shows, movie theaters… …and he’s put out 4 books just since last September. Incredible! Personally, and again I’m not talking politics, I ...

Copywriter Pinpoints Who’s Best To Trust

Feb

23

2011

Tim Ferris recently wrote “The Four Hour Body.” It’s title was modeled after the best-selling book, “The Four Hour Work Week.” Two non-fiction books, on completely different topics, and yet the same author. What makes Tim qualified to write these two non-fiction books with such large scope? Well, first, Tim’s work was fitness related so ...

Business Tips For Empty Restaurants 2

Feb

16

2011

Let’s see if you’ve ever made this business mistake. A little more than a year ago I decided to try a Thai restaurant with a friend. We chose the place based on a recommendation. But quickly thought we may have the wrong restaurant. The parking lot was empty on a Friday night. Not good for ...

Ready Spaghetti SEO 9

Feb

10

2011

A while back I talked about the Ready Spaghetti method: take action as a beginner and just see what sticks. I’ll talk about this more on the blog as we go, so sign up for email updates on the right if you’d like to stay updated. Back to the story… The example I gave in ...

Successful Entrepreneur Traits 4

Feb

8

2011

When I was 17 I called my state and asked if I was too young to get a business license. They said I was old enough, I got my first business license for “Hungry Dinosaur Creations” and started making some extra cash. Another successful entrepreneur trait? You bet. We often start young. In fact, at ...

Tabitha’s Salon Takeover And Kitchen Nightmares 4

Feb

3

2011

Let’s just start with this. I’m not a big fan of watching a ton of television. And lately I’ve been enjoying reading “The Four Hour Body,” “1491” and “End The Fed.” But there are a few good TV shows that I’ve noticed lately. I mentioned a few posts back that I just watched my first ...

Selling Without The Selling 2

Jan

17

2011

I watched The Apprentice this year for the first time and was amazed at how most of these “geniuses” lack selling skills. Steuart Martens in particular, a struggling entrepreneur was trying to sell ice cream by pointing a finger at people walking through a park and shouting, “Hey you! I know you want to buy ...

Copywriter Explodes His Business… None Injured 3

Nov

18

2010

What I’m about to share will make other copywriters grin. It involves a topic every copywriter experiences. But first, let me share a story. Last Monday I changed the PHP code on my application form. You know, the form people fill out when they wish to hire me. It was a small change, so I ...

Copywriting Proof: Beyond Testimonials 3

Nov

11

2010

When legendary ad man Claude Hopkins applied to work for Swift & Company behind 105 other applicants, he knew he needed to make an impression. He immediately asked other Chicago ad men to personally write Swift & Co and let them know what they thought of Claude Hopkins. That’s social proof, and much like you’d ...

My #1 Tip For Instantly Boosting Conversion Rates

Nov

3

2010

Want my #1 tip for instantly boosting conversion rates? I gave it to Ryan Healy a couple of years back, and I’ll give it to you in just a moment. I was reminded of the #1 conversion boosting tip when I read this on Terry Dean’s blog… “Any experienced marketer can tell you that it’s ...