Multivariate Testing ← Copywriting Dean

Split Test Myths And Statistics

Mar

15

2011

Several years back I created Easy Split Test for marketers who want to improve their sales copy. A split test is where you send one page’s traffic to two pieces of copy and calculate which page converts best. Afterwards you stop showing the loser and begin a new test with the winner and a new ...

Copywriter Bonks His Head, Loses Faith In Testing 10

Oct

4

2010

Please, don’t call a doctor just yet. Sure, I may be the last person you expected to downplay the role of testing in copywriting. After all, I’m the copywriter who tests before, during and after writing copy for clients. And EVEN I am a bit hesitant to say this publicly, as I do think more ...

Hiring A Copywriter In A Recession 1

Mar

1

2010

Seems like the economy has people tightening their belts. It’s not as easy to throw money at business opportunities these days. And one thing I’ve noticed for sure is that people are being more cautious before hiring a copywriter. Good. One question I get a lot is, “Are you sure you can improve my conversion ...

Test These 10 Small Tweaks To Boost Conversion 11

Dec

8

2009

If you’re not currently testing your sales copy, get on it! I suggest either using Easy Split Test, Google Analytics or, my favorite, Muvar which comes free as a bonus at this link. Then try setting up these quick 10 tests. 1. Try removing your PS’s or applying my rules to your PS’s. 2. Try ...

Test Results: SCREAMING For Attention! 3

Nov

13

2009

When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...

Conversion Rates Are Relative 6

Apr

14

2009

Recently I was hired to do a rewrite for a client’s sales copy that wasn’t converting. Before I got started I decided to set up tracking software to see how his copy was converting… AND see where his traffic was coming from. Remember, last month I wrote a post about how traffic sources affect conversions. ...