Copywriting Dean ← Copywriter Stephen Dean Talks Copy ← Page 13

Why Goal Setting Sucks, Sometimes, I Think. 10

Jul

28

2009

Yes, I said it. Although tentatively, I do believe I believe it. Goal setting sucks. Possibly. If you sense conflict, you’re correct. This blog post represents an unfinished argument taking place inside my mindscape. Quite some time back I read that James Brausch made a New Year’s Resolution to stop making New Year’s Resolutions. And ...

Conversion Rates Are Relative 6

Apr

14

2009

Recently I was hired to do a rewrite for a client’s sales copy that wasn’t converting. Before I got started I decided to set up tracking software to see how his copy was converting… AND see where his traffic was coming from. Remember, last month I wrote a post about how traffic sources affect conversions. ...

Email Sucks. 10

Apr

1

2009

OK, I don’t mean it. (Not entirely anyway, I’ll explain in a minute.) Email is obviously great for communicating and has brought the world much closer together… (Quick question, when was the last time you hand wrote someone a letter and sent it postal mail? I was probably 6.) …but it does have it’s problems. ...

Optimize Your Blog For Maximum Profit, My Interview With Robert Plank 6

Feb

24

2009

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information. The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many ...

How To Use Twitter With Your Business 2

Feb

17

2009

Will you do me a quick favor and follow me on Twitter? Here’s my profile: http://www.twitter.com/stephenpdean And if you haven’t signed up on Twitter, I recommend it. It’s a great way to make friends, keep in touch with your visitors/readers/customers, and drive traffic to your site. In some ways, it’s almost like a free list ...

How To Increase Website Traffic In 4 Steps 3

Feb

13

2009

Up for a challenge this weekend? I’ve got 4 steps you can take today to increase the traffic to your blog or website, if only by a little. 1. Exchange links with me. A while back I told you that I set up a link directory using “WordPress Link Directory.” There was a problem with ...

Hidden Treasures In The P.S. 3

Feb

5

2009

Once when I was a little boy trying on shoes at the mall, the sales lady slipped a shoe on my foot and asked me to tie the laces. I was pretty young. And very happy that I had learned to tie laces. So I tied them proudly, but apparently not well enough. The lady ...

The Postcard Arrived… 2

Jan

29

2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services. Well it finally showed up yesterday. It took a LONG time… …because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” Instead of 4-5 ...

Should You Be On Twitter? Two Ways Twitter Surpasses Blogging. 8

Jan

28

2009

The other day James Brausch asked via Twitter: Someone tell me why I should twitter in addition to blogging at JamesBrausch.com | 23 days ago from web Good question. Here’s why I twitter… List Building In some ways, twitter is just another way to keep in contact with your visitors/customers. There’s postal mail, phone, email, ...

My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)

Jan

14

2009

Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients. The posts below reveal the questions I ask and why: My Copywriting Questionnaire, Question #1 My Copywriting Questionnaire, Questions #2 And #3 My Copywriting Questionnaire, Questions #4, #5 ...