Behind The Scenes Of A Guru 1

I recently read a heartfelt post by Grizzly Bears at his new blog. I keep an ear ready for the Grizz because Jim Sansi has said good things about him. And I say good things about Jim, so that’s good enough for me. The blog post was called Careful… You May Become Popular And the ...

Happy Hour 11/19/10 2

Time for the weekend. This week was busy, next week will be more busy with Turkey Day in the US. Gotta get some work done this weekend as well, but that’s no reason to delay happy hour. Here it is! “Nailed-It” Blog Post: How to Get 147% More Readers ~ This blog post from Aweber ...

Copywriter Explodes His Business… None Injured 3

What I’m about to share will make other copywriters grin. It involves a topic every copywriter experiences. But first, let me share a story. Last Monday I changed the PHP code on my application form. You know, the form people fill out when they wish to hire me. It was a small change, so I ...

Friday Happy Hour 11/12/10

Super busy week for me and it looks like I’ll be working Saturday to finish some things up. All the same, it’s the start of the weekend for most of you so it’s time for Happy Hour. Meaningful Forum Thread: A regular blog reader here started a post at the Warrior Forum some time back ...

Copywriting Proof: Beyond Testimonials 3

When legendary ad man Claude Hopkins applied to work for Swift & Company behind 105 other applicants, he knew he needed to make an impression. He immediately asked other Chicago ad men to personally write Swift & Co and let them know what they thought of Claude Hopkins. That’s social proof, and much like you’d ...

Friday Happy Hour 11/5/10

I’m actually on my way out the door for happy hour at a special location. It’ll be the start of a great weekend. If you can’t make it, here’s your Friday happy hour! Meaningful Forum Thread: I mailed about this forum post earlier this week. Here it is again for the blog: An Important Copywriting ...

My #1 Tip For Instantly Boosting Conversion Rates

Want my #1 tip for instantly boosting conversion rates? I gave it to Ryan Healy a couple of years back, and I’ll give it to you in just a moment. I was reminded of the #1 conversion boosting tip when I read this on Terry Dean’s blog… “Any experienced marketer can tell you that it’s ...

Tomorrow Is Voting Day 1

“Let me be clear,” TODAY is election day in the United States. So if you haven’t voted yet and that’s important to you, please do so today. That said, tomorrow is voting day. And so is the next day. And the day after that. The great thing about living in a mostly free country with ...

Happy Hour Friday 10/29/10 2

Great Google Buzz Follow Joseph Ratliff continues to be one of my favorite Google Buzz follows. And he seems to be specializing in Google Buzz over other social media spaces, so I suspect he’ll be able to teach us all some tips about Google Buzz. Follow him! “Nailed-It” Blog Post 40 Key Emotional Drivers by ...

Ready Spaghetti 3

How do you know if spaghetti is ready? Throw it against a wall and see if it sticks. Do you have to be an expert chef to do that? Not at all, being a complete beginner is good enough. You don’t have to spend years cooking or sign up for culinary school before you know ...