Copywriting Dean ← Copywriter Stephen Dean Talks Copy ← Page 7

Happy Hour Friday 10/22/10

Oct

22

2010

It’s the weekend again! That brings us back to Happy Hour Friday – which I was hesitant to do as I hadn’t made any other posts this week. So I did add another post this morning, check it out: The Shotgun Approach. Great Twitter Follow: Lawton Chiles (@lawton_chiles) Lawton Chiles publishes a valuable advertising blog ...

The Shotgun Approach 1

Oct

22

2010

While reviewing “A New Approach” I noticed I used the term “Shotgun Approach” in a negative light. I pointed out that when bringing a new product to the market, liberally spending big bucks all at once on a large ad campaign is the wrong approach. It is certainly the wrong approach if you’re watching your ...

Happy Hour Friday 10/15/10 1

Oct

15

2010

Still feels like I got a ways to go before it’s the weekend for me. Gotta finish a project and do my last workout of p90x week 10. So still work for me, but that doesn’t mean you can’t get started. Here’s your Friday Happy Hour. Great Twitter Follow: Keith Baxter (@KeithBaxter) – Keith Baxter ...

Copywriting Research Tools For Any Market 3

Oct

13

2010

Recently I was privy to a conversation from a perspective client who had some questions about hiring a copywriter. They asked… “Will he know how to write specifically for my audience?” The answer is almost always “Yes.” My job as a copywriter is to find out who your ideal customer is and discover what makes ...

Friday Happy Hour 10/8/2010 4

Oct

8

2010

Ray Edwards and Eric Graham were in my dream last night. WEIRD! OK, Ok, they didn’t actually appear in my dreams but some words they published yesterday did shape my dream. A tweet from Eric Graham: Mediocrity happens not because a persons ambitions are beyond their capacity, but because they are beyond their discipline. And ...

Buy My Business

Oct

5

2010

I hope I don’t regret this. It’s spring fall cleaning time and your chance to catch a bargain. Over the last few months I’ve been busy writing copy and writing software. The software is taking my business in a slightly new direction. So I want to shed a few parts of my business that no ...

Copywriter Bonks His Head, Loses Faith In Testing 10

Oct

4

2010

Please, don’t call a doctor just yet. Sure, I may be the last person you expected to downplay the role of testing in copywriting. After all, I’m the copywriter who tests before, during and after writing copy for clients. And EVEN I am a bit hesitant to say this publicly, as I do think more ...

Friday Happy Hour 10/1/2010

Oct

1

2010

Start your happy dance. We’re just HOURS from the weekend. I had a very productive week and I hope you did too. To send us off, I have a few recommendations for you that will make life on Monday better. Great Twitter Follow: Lawrence Bernstein (@info_marketer) – Lawrence is a copywriter with a large collection ...

Affiliate Copywriting 102

Sep

30

2010

In Affiliate Copywriting 101 I taught how to warm your visitors up to the product sales page. If that worked, then after the visitor read your awesome copy he clicked on over to the sales page and bought. YES! If you didn’t collect your visitor’s email address, that was your only shot. So hopefully it ...

Affiliate Copywriting 101 2

Sep

28

2010

Want a quick nice little boost to your monthly income? I think affiliate products are the best way to go. Affiliate products are a great way to explore a niche and see if it’s viable. They’re also great to use as a “filler” product as you create your own or as you attempt to get ...