Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...
Local marketing is all the rage lately. Strangely enough, I’ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times. So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global. And ...
Tim Ferris recently wrote “The Four Hour Body.” It’s title was modeled after the best-selling book, “The Four Hour Work Week.” Two non-fiction books, on completely different topics, and yet the same author. What makes Tim qualified to write these two non-fiction books with such large scope? Well, first, Tim’s work was fitness related so ...